Unlocking Sales with PPC: Why Amazon Sellers Need Paid Advertising

Benefits of Amazon PPC Strategies

Amazon PPC (Pay-Per-Click) offers a powerful tool for UK sellers to boost sales. Therefore, it benefits first-time sellers and those scaling past 10 ASINs. Using Amazon PPC strategies, you can place products at the top of search results. Consequently, this gives you an edge in a competitive marketplace. PPC increases visibility significantly. Moreover, it ensures customers see your products even if organic rankings are low. Additionally, PPC provides precise targeting. You can reach shoppers searching for specific keywords. As a result, this improves conversion chances. Furthermore, PPC offers measurable control. Set budgets easily. Track your Return on Ad Spend (ROAS). Adjust campaigns in real-time to maximise profits.

Developing a Strategic Approach

You need a strategic approach to make PPC work. First, research keywords with high search volume but low competition. This approach helps you rank without overspending. Moreover, use Amazon’s keyword planner for insights. Find it on Amazon Seller Central. Alternatively, manual research helps. Look at competitor listings for inspiration. Next, create compelling ad copy that highlights unique product features. This encourages clicks from potential buyers. Additionally, use negative keywords to filter out irrelevant searches. As a result, this reduces wasted spend on clicks that won’t convert.

Optimising Campaigns with Tools

New sellers often find managing PPC campaigns challenging. They may lack time or expertise to optimise ads. Therefore, tools from brandtideai.com simplify this process. The NERIS tool offers a Pulse plan at £19.95 per month. You can upload Search Term and Targeting Reports manually. Consequently, NERIS flags high ACoS terms and wasted bids. It provides an action list to pause or fix keywords. For advanced optimisation, the Ascend plan costs £39.95 per month. Furthermore, this plan offers keyword rewrites for listings. It also suggests PPC targets based on converted search terms.

Maximising ROI with Automation

The Genesis plan, at £99.95 per month, automates listing updates via SP-API. It ensures backend terms match campaign data. Additionally, it removes bleeder terms to prevent waste. As a result, NERIS helps you maximise PPC performance. You can drive more sales effectively. Therefore, UK sellers can achieve better ROI with these Amazon PPC strategies and tools. They support business growth efficiently. Visit brandtideai.com to learn more. Alternatively, check our pricing page for details on NERIS.