Navigating the Pitfalls: Common Mistakes First-Time Amazon Sellers Make

Understanding Amazon Seller Mistakes

New Amazon sellers in the UK often face challenges that can hinder their success, particularly when starting out or scaling past 10 ASINs. One of the most frequent Amazon seller mistakes is creating listings that lack quality, which fail to attract customers. Listings with missing keywords, incomplete descriptions, or low-quality images can significantly reduce your product’s visibility in Amazon’s search results. As a result, this leads to fewer sales and missed opportunities for growth. However, Brandtideai’s NERIS tool addresses this issue by auditing your listings for SEO and compliance, offering actionable recommendations to improve performance. With plans like Pulse (£19.95/month) to Genesis (£99.95/month), NERIS ensures your listings are optimised to compete effectively.

Pricing Errors and How to Fix Them

Another common Amazon seller mistake is setting incorrect pricing strategies that either price you out of the market or leave you with no profit after fees. Amazon charges referral fees based on your product category, and if you use FBA, you’ll also incur storage and fulfilment costs. Failing to research competitor pricing and account for these fees can result in unsustainable pricing. Therefore, taking the time to analyse market trends and calculate your margins carefully can help you avoid this pitfall. Additionally, understanding Amazon’s fee structure, as explained in Amazon Seller Central, ensures you price your products competitively while maintaining profitability.

The Danger of Ignoring PPC

Many new sellers overlook the power of Amazon PPC, which is another mistake that can limit visibility. Without advertising, your products may struggle to gain traction, but poorly managed campaigns can drain your budget. For instance, high ACoS terms or wasted bids can reduce your ROI. NERIS’s Pulse plan helps by flagging these issues, providing a simple action list to refine your campaigns. Moreover, this tool ensures your advertising aligns with your listing content, improving efficiency and sales potential for UK sellers.

Inventory and Listing Protection Pitfalls

Inventory mismanagement is yet another area where errors occur, either by running out of stock or overstocking slow-moving items. Stockouts can harm your search rankings, while overstocking incurs storage fees. Brandtide’s SILUS tool monitors your inventory health, alerting you to issues and forecasting demand to keep stock levels balanced. Furthermore, failing to protect your listings from unauthorised changes can lead to compliance issues or lost sales. Brandtide.ai’s KOVA tool monitors your listings daily, preventing hijackers from disrupting your business.

Prioritising Customer Service

Lastly, neglecting customer service can damage your reputation as a seller. Failing to respond promptly to inquiries or handle returns professionally can lead to negative reviews, deterring future buyers. Consequently, prioritising excellent customer service, such as quick response times, can help you build a positive reputation on Amazon. By addressing these Amazon seller mistakes with Brandtide’s tools, including NERIS, SILUS, and KOVA, you can set your business on the path to success. Visit brandtideai.com to learn more, or explore our pricing page for plan details.