Mastering Amazon’s SEO: A Guide to Optimising Your Listings

Why Amazon SEO Optimisation Matters

UK Amazon sellers need Amazon SEO optimisation to ensure customers find their products. Consequently, this step proves crucial for first-time sellers or those managing 10+ ASINs. Amazon’s search algorithm prioritises listings with relevant keywords and high-quality images. Furthermore, it values detailed product information. Therefore, you should focus on key components to boost visibility. For example, craft a descriptive product title with keywords. Keep it between 20 and 200 characters. Include terms like “stainless steel water bottle 500ml BPA-free” to attract searches. Similarly, highlight features in your bullet points and description. As a result, weaving in keywords naturally improves your search rankings.

Enhancing Listings with Keywords

Add more keywords in backend search terms, which customers cannot see. Consequently, this boosts discoverability effectively. High-quality images also play a vital role in optimising listings. Hence, use clear, professional photos showing your product from multiple angles. Moreover, include lifestyle shots to demonstrate its use. If eligible, leverage A+ Content to create enhanced product pages. Add extra images and detailed descriptions to improve conversions. Additionally, align your listings with Amazon’s guidelines. Check Amazon Seller Central for details. This helps you avoid penalties and maintain visibility.

Using Tools for Better SEO

Sellers with multiple ASINs often find manual optimisation time-consuming. Therefore, tools from brandtideai.com simplify the process. The NERIS tool offers a Pulse plan at £19.95 per month. It audits listings for SEO and compliance issues. Furthermore, it suggests keywords to enhance rankings. For advanced optimisation, the Ascend plan costs £39.95 per month. This plan provides keyword rewrites for titles and bullet points. It also optimises backend terms. Meanwhile, the Genesis plan, at £99.95 per month, automates updates via Amazon’s SP-API. This ensures maximum visibility for your listings.

Monitoring and Adjusting Your Listings

Regularly monitor and adjust your listings to maintain visibility. Amazon’s algorithm changes often. Customer search trends shift too. Hence, review your listing performance frequently. Update keywords to stay competitive. The NERIS tool from brandtideai.com streamlines this task. It provides ongoing audits and recommendations. As a result, you save time and effort. Therefore, combine SEO best practices with these tools to attract more customers. Drive sales effectively with optimised listings. Whether you’re a new seller or scaling, mastering Amazon SEO optimisation builds your presence. Visit brandtideai.com. Alternatively, check our pricing page for more on NERIS.